Events & Attractions

While the cars are the stars of the Auto Show in Denver, there’s a full range of activities to make it a fun outing for the whole family. The Denver Auto Show is a place where auto enthusiasts, potential buyers, and people who are looking for a fun day out can come together.  Whether you’ve come to shop for a vehicle, to share your passion for cars with others, or just to have some fun with your family and friends, the Denver Auto Show is more than a showroom for the latest model year vehicles — it’s an event!


Calling all NASCAR fans! Check out these three NASCAR vehicles up close and personal at the Show, thanks to our our sponsors Furniture Row & Donor Alliance!


Stop by Donor Alliance in booth 70 to Show Your Heart for organ, eye and tissue donation by placing a heart stencil on the racecar of NASCAR driver Joey Gase. If you catch the opening, the evening of Wednesday, April 5, you can meet him in person!


Exotic Car Showcase

This showcase features the cars you dream about – some of the most expensive vehicles in the world! Come drool over exotics including Aston Martin, Bentley, Ferrari, Lamborghini and Maserati and get up close and personal with these gorgeous feats of automotive engineering.

Styling, Aftermarket & Accessories Showcase


We’ve got tons of aftermarket and accessories products to trick out your rides! There are custom wheels and rims and detailing products and services.  There are also garage cabinet systems and flooring, 4×4 vehicles, engine performance upgrades, vehicle wrapping/graphics and conversion accessories!

Camp Jeep

Camp Jeep at the Denver Auto Show

This ground breaking, experiential auto show event will once again be at the Denver Auto Show!  This exhibit will give you the opportunity to experience the extreme off-road capabilities of Jeep vehicles right on the Show floor!  From rolling over rocks, climbing hills, and splashing through water, Camp Jeep will take attending the Show to a whole new level.  The course includes several obstacles that will demonstrate Jeep vehicles’ abilities in traction, ground clearance and maneuverability articulation!

Ride & Drives

Camp Jeep at the Denver Auto Show

You don’t have to wait until after the Denver Auto Show is over to test drive your favorite models.  Get behind the wheel while you’re here!  Some of the biggest names on the Show floor will have many of their newest and most popular vehicles available for you to take out for a spin around the Convention Center.  There’s no pressure and no hassle.  Don’t limit yourself to just drooling over the cars – drive them! Test drive programs from the following car lines will be going on Friday through Sunday during daylight hours:

  • Chrysler
  • Dodge
  • Fiat
  • Jeep
  • Ford
  • Mazda
  • Ram
  • Toyota

Click here for our full Ride & Drive schedule!



If you’ve got a need for speed, you’ll want to stop by Ford, Hyundai and Kia to get your fix in one of their simulators! Toyota will also have their state-of-the-art Distracted Driving simulator in their display, exposing attendees to the dangers of texting while driving.


  • Enter to win $15,000 towards your next vehicle purchase at the Show!  Simply complete our survey in the lobby area and you will automatically be entered.

*Events & Attractions are subject to change without notice.