Events & Attractions

While the cars are the stars of the Auto Show in Denver, there’s a full range of activities to make it a fun outing for the whole family. The Denver Auto Show is a place where auto enthusiasts, potential buyers, and people who are looking for a fun day out can come together.  Whether you’ve come to shop for a vehicle, to share your passion for cars with others, or just to have some fun with your family and friends, the Denver Auto Show is more than a showroom for the latest model year vehicles — it’s an event!

NASCAR
Calling all NASCAR fans! Check out three NASCAR vehicles (#52, #77 & #78) up close and personal at the Show, thanks to our our sponsors Furniture Row & Donor Alliance!
APPEARANCES
Stop by Donor Alliance in booth 70 to Show Your Heart for organ, eye and tissue donation as a part of National Donate Life Month. You can place a heart stencil on the race car of NASCAR driver Joey Gase, all 5 days of the Show! And, if you catch the opening, the evening of Wednesday, April 5, you can meet him in person!
Meet Miss Rodeo Colorado 2017, Katie Winslow on Sunday, April 9th 12:00 noon – 2:00pm in the Chevy booth!
SHOWCASES
Our exotics showcase features the cars you dream about – some of the most expensive vehicles in the world! Come drool over exotics including Aston Martin, McLaren, Lamborghini and Maserati and get up close and personal with these gorgeous feats of automotive engineering. There’s even a Rolls-Royce Ghost and a Bentley Continental GTC Convertible in a rare color of Umbrian Red.
We’ve got tons of aftermarket and accessories products to trick out your rides! There are custom wheels and rims and detailing products and services.  There are also garage cabinet systems and flooring, 4×4 vehicles, engine performance upgrades, vehicle wrapping/graphics and conversion accessories!
CAMP JEEP
This ground breaking, experiential auto show event will once again be at the Denver Auto Show!  This exhibit will give you the opportunity to experience the extreme off-road capabilities of Jeep vehicles right on the Show floor!  From rolling over rocks, climbing hills, and splashing through water, Camp Jeep will take attending the Show to a whole new level.  The course includes several obstacles that will demonstrate Jeep vehicles’ abilities in traction, ground clearance and maneuverability articulation!
RIDE & DRIVES
You don’t have to wait until after the Denver Auto Show is over to test drive your favorite models.  Get behind the wheel while you’re here!  Some of the biggest names on the Show floor will have many of their newest and most popular vehicles available for you to take out for a spin around the Convention Center.  There’s no pressure and no hassle.  Don’t limit yourself to just drooling over the cars – drive them! Test drive programs from Chrysler, Dodge, Fiat, Jeep, Ram, Mazda, Ford & Toyota will be going on Friday through Sunday during daylight hours.
HISPANIC DAY – SATURDAY, APRIL 8th
Enjoy live music, salsa lessons and more during Hispanic Day, Saturday April 8th from 4-8pm, sponsored by Telemundo Denver.
GET A NEW DOG COLLAR FROM SUBARU
Subaru and the Dumb Friends League, a local animal shelter in Denver, are teaming up at the Denver Auto Show! They will be in the Subaru display on Saturday, April 8 from 11am -3pm giving out dog collars in exchange for a donation (dog collars valued at $25). 100% of the proceeds will go to the Dumb Friends League. Stop by to get a fresh new collar for your pooch and contribute to a great cause too!
CONTESTS
Enter to win a Polaris Slingshot! Simply complete our survey in the lobby area and you will automatically be entered.