Events & Attractions

While the “cars are the stars”, it’s the full range of activities that make the Denver Auto Show a fun outing.   Whether you are in the market for a new vehicle, are passionate about automobiles or are looking for some family-friendly entertainment, the Denver Auto Show is a must-see event! 


Stop by the Xcel Energy Garage and learn how electric vehicles (EVs) fit your lifestyle.

  • See how to set up charging at home through our interactive garage
  • Get tips on our home charging programs and savings opportunities
  • Learn more about the cost savings and environmental benefits of driving electric
  • Get answers to your questions from an Xcel Energy EV Advisor
  • Test drive an EV


Hyundai is coming to The Denver Auto Show presented by AAA with a pair of its own EV’s that recently debuted. For the first time, you can see the Ioniq 5, a revolutionary new design that’s moving the goal posts for EV production and performance.

The Ioniq 5 will be joined by the all-new Hyundai Kona EV, delivering SUV versatility in an all-electric platform.


In the push for building a post-carbon economy, hydrogen-powered fuel cells may be the cleanest technology applicable to large-scale transportation structures. At this year’s Denver Auto Show presented by AAA, for the first time you can see how these fuel cell technologies provide cost effective and environmentally friendly solutions to improving our energy needs. On Display you’ll be able to check out the New Flyer Hydrogen Fuel Cell Electric bus, a reliable zero-emission public transportation vehicle that’s already in operation in several airports across the U.S.A.

You’ll also be able to check-out a Toyota Mirai, and see how fuel cell technology can be adopted for every-day use. Both vehicles come to The Denver Auto Show courtesy New Day Hydrogen.


From Italy to England, supercars are the mechanical manifestation of imaginations realized. Mid-engine testbeds for cutting-edge technology that eventually finds its way to more attainable cars and trucks. This year the show is thrilled to include the highest expressions of performance and luxury brands.

For sheer performance and automotive excitement, we’re proud to present pure adrenalin-on-wheels from Ferrari, Lamborghini and McLaren.

Luxury Marqes

The ultimate expressions of personal luxury and style come from the most desirable marques in the world. Get a rare and close-up look at the latest models from Aston Martin, Maserati and Rolls Royce.


This year’s show gives you more opportunities to get behind the wheel, than ever before!

Ride & Drives at the Denver Auto Show

From navigating all-terrain tracks at Camp Jeep, to piloting electric vehicles packed with cutting-edge technology at the Xcel Energy Drive Experience, it’s an unprecedented opportunity to see, touch, and feel how these remarkable machines work. Click here for a rundown on all the Ride & Drive opportunities, including nearly the full range of models from Chrysler, Dodge, Ram and Fiat. 


Currently sitting in the Top 15 of the NASCAR Cup Series, it’s another incredible year for Christopher Bell and Joe Gibbs Racing.

Come check out Bell’s #20 Toyota Camry, and see what it’s like behind the wheel of a 200+ mph NASCAR racer.


The Denver Auto Show Presented by AAA is proud to celebrate the enthusiasts who drive car culture. From celebrating the past to exotic upgrades for your current ride, Gearhead City gives you the unique opportunity to see these amazing vehicles up close, while getting the inside scoop from their owners.

Denver Corvette Club at the Denver Auto Show

Check out vintage and iconic models of “America’s Sports Car” with the Denver Corvette Club on Friday, September 17th. From the original 50’s roadster to the state-of-the-art mid-engine C8, we’ve got all Vette’s covered.

Denver Mustang Club at the Denver Auto Show

The original pony car is also coming to Gearhead City. The Denver Mustang Club will have them all: Shelbys, Bullitts, Mach 1’s and all the GT’s will be pumping the horses on Saturday, September 18th.

Mopar fans will be represented by The Colorado Dodge Challenger Club. Multiple generations of this classic American muscle car will be on display along with the enthusiasts who keep these cars looking and running like dynamite!

BMX Pros Trick Team

The BMX Pros Trick Team is coming to The Denver Auto Show Presented by AAA for the first time.

BMX Pros Trick Team at the Denver Auto Show

Featuring local BMX hero AJ Anaya, the BMX Pros Trick Team brings their thrilling display of BMX bike stunts and freestyle tricks three shows a day on Friday 9/17, four shows on Saturday 9/18 and three shows on Sunday 9/19. With over 20 years of experience, these shows offer flatland freestyle and high-flying ramp action from the region’s most professional, experienced and innovative bicycle stunt riders. The BMX Pros Trick Team entertain as well as educate audiences of all ages.

3D Printed Lamborghini Aventador

It all started with, “hey, can we build one of those?”

A son asking his father about his favorite car… the Lamborghini Aventador. It turns out young Xander has the right dad to ask! Sterling Backus is a talented engineer who loves a challenge. So over the last two years, Sterling and Xander have been building their own Aventador, utilizing 3D printing technology. They’re labor of love is nearly complete, and will be on display at The Denver Auto Show Presented by AAA. Click here to get the backstory on this amazing project, and how Lamborghini Automobili is helping them out!


Race Car Pit Stop lets you fuel your passion for automobiles, speed and competition!

Experience a rare, up-close opportunity with sports cars that have raced at every level, compliments of the Colorado Region of the Sports Car Club of America (SCCA).


In the market to customize your vehicle or modernize your garage?

The Garage at the Denver Auto Show

Shop The Garage, a one-of-a-kind Auto Show Superstore – 27,000 square feet of the hottest aftermarket products and accessories, branded merchandise and more.

Classics Corner

Automotive history comes alive in Denver at The Forney Museum of Transportation. This year, the Forney is bringing some incredible collectors’ pieces. The highlight; an exquisite example of what was known as “The First French Car at an American Price;” the extremely rare Maxwell Briscoe.

Also on display two American classics, a 1928 Oakland Roadster and a 1960 Studebaker Lark.

Otto and Carlotta

Otto & Carlotta | Denver Auto Show

Meet Otto and Carlotta! The Denver Auto Show’s mascots will be roaming the show floor looking for hugs. Make friends and take a selfie!