Events & Attractions

While the “cars are the stars”, it’s the full range of activities that make the Denver Auto Show a fun outing.   Whether you are in the market for a new vehicle, are passionate about automobiles or are looking for some family-friendly entertainment, the Denver Auto Show is a must-see event! 


From Italy to England, supercars are the mechanical manifestation of imaginations realized. Mid-engine testbeds for cutting-edge technology that eventually finds its way to more attainable cars and trucks. This year the show is thrilled to include the highest expressions of performance and luxury brands.

Dream Street

For sheer performance and automotive excitement, we’re proud to present pure adrenalin-on-wheels from Ferrari, Lamborghini and McLaren.

Luxury Marqes

The ultimate expressions of personal luxury and style come from the most desirable marques in the world. Get a rare and close-up look at the latest models from Aston Martin, Bentley, Maserati and Rolls Royce.


This year’s show gives you more opportunities to get behind the wheel, than ever before!

Ride & Drives at the Denver Auto Show

From navigating all-terrain tracks at Camp Jeep, to piloting electric vehicles packed with cutting-edge technology at the Xcel Energy Drive Experience, it’s an unprecedented opportunity to see, touch, and feel how these remarkable machines work. Click here for a rundown on all the Ride & Drive opportunities, including nearly the full range of models from Chrysler, Dodge, Ram and Fiat. 


Introducing The Ram Truck Territory!

Ram Truck Territory at the Denver Auto Show

A 28,000-sq.-ft. ultimate in-truck adventure offers the opportunity to get inside a Ram 1500, 2500 and 3500 to experience the trucks’ technology, interior refinement and capabilities. Professional drivers take you through a course highlighting the trucks’ suspension by conquering steel culverts and navigating a high banked wedge that spotlights ground clearance and stability. Feel the traction and experience hill descent technology on the iconic “Ram Mountain,” a 13-ft. high, 30-ft. long course element with 30-degree approach and departure angles.


The Denver Auto Show Presented by AAA is proud to celebrate the enthusiasts who drive car culture. From celebrating the past to exotic upgrades for your current ride, Gearhead City gives you the unique opportunity to see these amazing vehicles up close, while getting the inside scoop from their owners.

Denver Corvette Club at the Denver Auto Show

Check out vintage and iconic models of “America’s Sports Car” with the Denver Corvette Club on Friday, September 17th. From the original 50’s roadster to the state-of-the-art mid-engine C8, we’ve got all Vette’s covered.

Denver Mustang Club at the Denver Auto Show

The original pony car is also coming to Gearhead City. The Denver Mustang Club will have them all: Shelbys, Bullitts, Mach 1’s and all the GT’s will be pumping the horses on Saturday, September 18th.

Highalnds Ranch Hot Rodders at the Denver Auto Show

And on Sunday a special treat; The Highlands Ranch Hot Rodders will be taking over Gearhead City. Mopar, Cobras, TA’s, exotics, and some totally tricked-out custom hot rods set this incredible group of local enthusiasts apart.

BMX Pros Trick Team

The BMX Pros Trick Team is coming to The Denver Auto Show Presented by AAA for the first time.

BMX Pros Trick Team at the Denver Auto Show

Featuring local BMX hero AJ Anaya, the BMX Pros Trick Team brings their thrilling display of BMX bike stunts and freestyle tricks three shows a day on Friday 9/17, four shows on Saturday 9/18 and three shows on Sunday 9/19. With over 20 years of experience, these shows offer flatland freestyle and high-flying ramp action from the region’s most professional, experienced and innovative bicycle stunt riders. The BMX Pros Trick Team entertain as well as educate audiences of all ages.

3D Printed Lamborghini Aventador

It all started with, “hey, can we build one of those?”

A son asking his father about his favorite car… the Lamborghini Aventador. It turns out young Xander has the right dad to ask! Sterling Backus is a talented engineer who loves a challenge. So over the last two years, Sterling and Xander have been building their own Aventador, utilizing 3D printing technology. They’re labor of love is nearly complete, and will be on display at The Denver Auto Show Presented by AAA. Click here to get the backstory on this amazing project, and how Lamborghini Automobili is helping them out!


Race Car Pit Stop lets you fuel your passion for automobiles, speed and competition!

Experience a rare, up-close opportunity with sports cars that have raced at every level, compliments of the Colorado Region of the Sports Car Club of America (SCCA).


In the market to customize your vehicle or modernize your garage?

The Garage at the Denver Auto Show

Shop The Garage, a one-of-a-kind Auto Show Superstore – 27,000 square feet of the hottest aftermarket products and accessories, branded merchandise and more.

Otto and Carlotta

Otto & Carlotta | Denver Auto Show

Meet Otto and Carlotta! The Denver Auto Show’s mascots will be roaming the show floor looking for hugs. Make friends and take a selfie!