Events & Attractions

While the “cars are the stars”, it’s the full range of activities that make the Denver Auto Show a fun outing.   Whether you are in the market for a new vehicle, are passionate about automobiles or are looking for some family-friendly entertainment, the Denver Auto Show is a must-see event!

The RAM Truck Territory features an experiential ride-along on a rugged course, with an additional load-lifting event during which the truck – RAM 1500, 2500 or 3500 – is hitched up to weights of 30,000 or more pounds and hoists them into the air. The Denver Auto Show is one of only five shows in the country privileged to host both The Ram Truck Territory AND Camp Jeep!
Back by popular demand, Camp Jeep returns bigger and better. Roll over rocks, climb hills and splash through water – right on the Show floor! Experience the extreme off-road capabilities of Jeep vehicles, such as abilities in traction, ground clearance and maneuverability articulation. Camp Jeep takes the Show to a whole new level!
Dream Street features some of the world’s most expensive vehicles! Come drool over gorgeous feats of automotive engineering excellence including Aston Martin, Bentley, Ferrari, Lamborghini, Maserati and McLaren.
Military Trail salutes the restored historic military transport vehicles of the Military Vehicle Collectors of Colorado (MVCC), who take painstaking efforts to return these vehicles to the original condition and then display them with authentic markings and equipment. Look over vehicles that span from half-track and jeeps to armor, tracked vehicles and artillery pieces.
Race Car Pit Stop lets you fuel your passion for automobiles, speed and competition! Experience a rare, up-close opportunity with sports cars that have raced at every level, compliments of the Colorado Region of the Sports Car Club of America (SCCA).
Marvel at one-of-a-kind antique vehicles from The Forney Museum of Transportation at the Antique Road Show.
The Alpha Car is a unique concept car taking center stage at the Denver Auto Show. It was created by independent artist Kip Kubisz, and is his idea of a future racing platform, incorporating many of today’s technologies. The design is intended to be powered by electricity through a bank of magnets in the inner wheel well and on the rim. The car is also designed for air to flow through the body and channel to the back end, providing downforce while also decreasing drag. The concept car is made of high-density foam, polyurea coating and auto body paint.
In the market to customize your vehicle or modernize your garage? Shop The Garage, a one-of-a-kind Auto Show Superstore – 27,000 square feet of the hottest aftermarket products and accessories, branded merchandise and more.
Return the love pets give us and help some very special animals find a loving home.  Stop by the Subaru display to play with some adorable furry friends, and make a personalized pet tag or chew toy for your own pet, or make one to donate to a pet in need.  Donations are welcome and all proceeds will go to local dog rescues.
Meet Otto and Carlotta! The Denver Auto Show’s mascots will be roaming the show floor looking for hugs. Make friends and take a selfie!
Find love at first gear at our Ride & Drive Event! Get behind the wheel of the hottest new models and go for a spin around the Colorado Convention Center! Knowledgeable product specialists are on-hand to discuss the nuts and bolts. (Friday through Sunday; Daylight hours only) Courtesy of Chrysler, Dodge, Fiat, Jeep, Ram, and Volkswagen.
Stop by the street level to see the Xcel Energy Drive Electric Experience and learn how electric vehicles (EVs) fit your lifestyle. Test drive an EV, see how to set up charging at home through our interactive garage, get tips on secret savings when purchasing a car, learn more about the cost savings of driving electric and get answers to your questions from an Xcel Energy EV expert.
Who you gonna call for replica Hollywood cars? The Denver Auto Show! Pop culture fans will enjoy posing for selfies next to the Ghostbusters’ Ectomobile, Toy Story’s Pizza Planet delivery truck and The A Team’s iconic van. Grab a prop, pose for a selfie next to your favorite and make a souvenir! Vehicles and related props provided by Rodz & Bodz of Littleton, CO and courtesy of iHeart Media.
Looking for a career in the auto industry?  Check out the Colorado Auto Dealers Association Career Fair on the show floor April 3, from 1:00 to 7:00 pm.